As someone starting a freelancing business online, the basic elements to remember are to identify the people you would like to serve, give people what they want and promise them the best of its kind. Take these three important tips:
1. Know your target. The term “freelancing” branches out to a very broad concept. You have to know what sort of freelancing service your online community should facilitate. Should it involve internet based work such as freelance writing, web design or media editing, or employment based such as those of traveling performance groups or hiring for event planning crew? But in order to do so you have to be knowledgeable of the various types of tasks that could be done through freelance work and what exactly is needed in the present times. Although it's possible to cater to all sorts of services so as to attract more clients, you might want to focus on one thing first to ensure quality, especially since you're still starting.
2. Develop a product class. Remember that you are selling a specialized place in the internet where people can look for workers or find people to work for. The next question is: What is the best asset of your company? If you've chosen to facilitate freelance writing, should you cater to the high class writers and top standard employers by keeping rates above average to ensure exclusive quality, or should you cater to general workers at the lowest prices where they can be hired by competitive employers? Make them feel exclusive and not mixed up with everyone else, or equal, where they will feel that they all get equal chances.
3. Create an edge. Come up with a unique concept that will make your business stand out from the rest of the competitors in the industry. Of course, this includes a good sales pitch and a great company name, but remembers to promise something concrete to your prospected clients. Make sure that your clients remember what your company is all about so that when people want something in particular, they know where to look for it, which you definitely want to be your website. For example, you can make sure that your company is partners with so many online payment solutions so that there will be no problems with the payment systems of different clients, or point systems that help long time clients earn more. This commercial edge is what will cut the competition.
Keep in mind that in starting the business, it's good to start small, even if you have lots of resources to use for capital. Instead, use those resources to ground your business by serving a special group in the industry. You may not get ALL the clients in one sweep, but at least you make sure that there those who will definitely come back.
This does not mean to say, however, that you can't expand your services. Once you've established the website, it's always good to expand and try new things in the future.
Source by Fabian Tan
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